adidas sydney activation

Scaffad were thrilled to be engaged by Habit Media and the adidas team to bring this once-in-a-lifetime campaign to life. An opportunity to showcase inspiring Australian sportswomen, as they tackled the world, on a global stage.

Tapping into Sydney’s iconic harbour backdrop and street scape, we set out to activate the city, in anticipation of one of the most exciting sporting events to grace our country in decades.

Nestled at the foot of our picturesque Sydney Harbour Bridge, the graphics couldn’t help but command attention from every angle. With over 200,000 cars passing by on a daily basis, not to mention pedestrian and bike traffic, from points all over the city.