Strongbow outdoor campaign gathers momentum

Monday, 19 October 2009

Strongbow - the UK's biggest selling cider - is building on its successful outdoor campaign by launching six further outdoor building wraps. The large scale wraps show a ‘grafter's' hand holding a glistening pint of Strongbow with the message ‘ Behind here Men Earn their Bowtime'.

Lucy Henderson, Brand Manager - Strongbow at S&N UK said, "Due to the success and impact of our outdoor campaign during the summer months, we decided to build on this and feature the campaign on further prominent building sites in key cities, to further celebrate the work of unsung heroes in the UK."

The Strongbow outdoor activity is part of a major marketing programme for S&N UK's leading cider brand which also encompasses the ‘Strongbow Rewards Hard Graft' TV campaign, a refreshing new website (www.bowtime.com) a high profile CRM campaign and the Hall of Fame promotion with talkSPORT.

www.bowtime.com