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Home > News

What's going on in the outside world?

Industry News
>  NO SIGN OF SLIM 
The mysterious disappearance of Slim Dusty images from the construction site of the Slim Dusty Centre in the Macleay Valley has amused some Pacific Highway commuters. Portraits of the legendary country music singer have been disappearing off signage in a series of ‘souvenering’ raids by fans since it was posted by Lahey Constructions.

>  Chrysler’s New Building Wrap Is All About The 2011 Jeep Grand Cherokee 
The Jeep brand proudly displays a huge image of the 'Jeep Grand Cherokee' on the front of the Chrysler Group Headquarters

>  Ads on the MOVE 
AUSTRALIA'S outdoor advertising industry is tipped to get a bigger slice of the advertising dollar thanks to an audience-measurement system unveiled this week.

>  CBS Outdoor Brings 3D Outdoor Advertising to New York's Grand Central Station 
State-of-the-Art Technology Marks First-Ever Out-of-Home High-Definition 3D Projection Ad Campaign

>  Injecting new life into a discarded tarp 
JAPAN - Acknowledging the wasteful element in outdoor advertising, Sony vowed to turn an old poster into something useful, even beautiful, that would make money and get people talking.

>  Print and outdoor signs lead ad rebound  
THE advertising market bounced back into growth last month, with a sharp recovery in print and outdoor signalling an end to the sharpest media downturn in more than 50 years.

>  Measurement system to boost outdoor ads  
THE launch of an outdoor audience measurement system, MOVE, in February could boost outdoor advertising by at least a share point next year, and double its size by 2014 as advertisers test if media budgets are working.

>  MOVE to launch 
The outdoor media industry’s new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), will be launched nationally in February 2010.

>  Strongbow outdoor campaign gathers momentum  
Strongbow - the UK's biggest selling cider - is building on its successful outdoor campaign by launching six further outdoor building wraps.

>  Second skin for ugly construction zones 
CONSTRUCTION sites in the city could soon become temporary canvases for giant artworks and images under a City of Sydney plan. The council's draft hoardings and scaffolding policy - which is set to go on public display - would make building sites more aesthetically pleasing than at present.

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