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Ads on the MOVE
AUSTRALIA'S outdoor advertising industry is tipped to get a bigger slice of the advertising dollar thanks to an audience-measurement system unveiled this week.
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Injecting new life into a discarded tarp
JAPAN - Acknowledging the wasteful element in outdoor advertising, Sony vowed to turn an old poster into something useful, even beautiful, that would make money and get people talking.
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Print and outdoor signs lead ad rebound
THE advertising market bounced back into growth last month, with a sharp recovery in print and outdoor signalling an end to the sharpest media downturn in more than 50 years.
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Measurement system to boost outdoor ads
THE launch of an outdoor audience measurement system, MOVE, in February could boost outdoor advertising by at least a share point next year, and double its size by 2014 as advertisers test if media budgets are working.
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MOVE to launch
The outdoor media industry’s new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), will be launched nationally in February 2010.
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Second skin for ugly construction zones
CONSTRUCTION sites in the city could soon become temporary canvases for giant artworks and images under a City of Sydney plan.
The council's draft hoardings and scaffolding policy - which is set to go on public display - would make building sites more aesthetically pleasing than at present.
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Outdoor tracking well but market getting tight
The outdoor media industry continues to track well in terms of year-to-date net revenue growth, recording a 10 per cent rise on last year’s results – from $299 million to $329 million.
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