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MOVE says MORE, 9% boost in OOH audiences
The Out-of-Home (OOH) industry’s audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure) is driving the medium’s continued growth at a time when other traditional media are seeing a decrease in audience numbers and market share.
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AdNews launches outdoor advertising gongs: The Locus Awards
Outdoor advertising is booming, so why doesn't it have its own Australian awards? It does now: AdNews is launching The Locus Awards.
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Surprised Aussie printers win gold at 2nd HP Scitex Awards
Taken by surprise, Cactus Imaging and Next Printing win top category prizes at the 2nd HP Scitex Digital Print APJ Awards held in conjunction with the 19th Shanghai International Advertising & Sign Technology & Equipment Exhibition.
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Gardens Point is rapt in promise of things to come
The multi-storey, brown brick building on the QUT Gardens Point bend of the river, dubbed by some as “Brisbane’s ugliest building”, has had a rapid makeover. Visible from the freeway, Goodwill Bridge and South Bank, L Block on Queensland University of Technology’s (QUT) city campus is now swathed in Queensland’s first building “wrap”.
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Philippines' first 'green' billboard absorbs pollutants on Edsa
Not all billboards are created equal.
While many billboards in the metropolis have recently been found wanting in taste and morals, one has found a unique way to stand out. Located on the northbound lane of Edsa near Forbes Park, the pollution-absorbing billboard of Coca-Cola Philippines is probably the country’s only environment-friendly outdoor advertising sign.