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Second skin for ugly construction zones
CONSTRUCTION sites in the city could soon become temporary canvases for giant artworks and images under a City of Sydney plan.
The council's draft hoardings and scaffolding policy - which is set to go on public display - would make building sites more aesthetically pleasing than at present.
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Outdoor advertising holds up against the trend
Outdoor Advertising was the only ray of light in traditional media in 2008. Full-year revenue figures are expected to show the sector grew 3.2 per cent last year to $454 million.
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Outdoor tracking well but market getting tight
The outdoor media industry continues to track well in terms of year-to-date net revenue growth, recording a 10 per cent rise on last year’s results – from $299 million to $329 million.
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Outdoor advertising near schools to be limited
Outdoor media companies will limit alcohol advertising on fixed signs near primary and secondary schools as part of the industry’s commitment to responsible advertising.