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CBS Outdoor Brings 3D Outdoor Advertising to New York's Grand Central Station
State-of-the-Art Technology Marks First-Ever Out-of-Home High-Definition 3D Projection Ad Campaign
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Injecting new life into a discarded tarp
JAPAN - Acknowledging the wasteful element in outdoor advertising, Sony vowed to turn an old poster into something useful, even beautiful, that would make money and get people talking.
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Print and outdoor signs lead ad rebound
THE advertising market bounced back into growth last month, with a sharp recovery in print and outdoor signalling an end to the sharpest media downturn in more than 50 years.
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Measurement system to boost outdoor ads
THE launch of an outdoor audience measurement system, MOVE, in February could boost outdoor advertising by at least a share point next year, and double its size by 2014 as advertisers test if media budgets are working.
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MOVE to launch
The outdoor media industry’s new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), will be launched nationally in February 2010.