DUNBAR SCAFFOLD HIRE- HINES CONSTRUCTION SITE BRANDING
Background
With years of experience in design, erection and scaffold dismantling, ‘Dunbar Scaffold Hire’ stands at the forefront of the scaffold industry.
'Dunbar Scaffold Hire’ products and services include, Scaffold Hire and Sales, Temporary Fence Hire, Formwork Sales, Truck and Fork Lift Hire and Roof Edge Protection. Based in Bathurst NSW, ‘Dunbar Scaffold Hire’ have worked closely with Scaffad Australia, and as a result, act as an envoy in Bathurst and surrounding areas.
Challenge
To provide ‘Hines Construction’ (a valued ‘Dunbar Scaffold Hire’ client) with site signage, showcasing the company logo/ brand, as well as display mandatory OH&S directional signs.
Eager to move away from traditional scattered corflute signage, ‘Hines Construction’ hoped to build a visual identity that would distinguish their brand from competitors, positioning the company as a quality service provider.
Strategy
Working closely with the client, Scaffad Australia recommended that the best solution to Hines Constructions’ branding requirements, would be to design two different banners - the first incorporating the Hines construction logo, branding and contact details (as the main focus of the banner), with an additional design highlighting mandatory OH&S signage i.e. “Danger Construction Site” and ‘mandatory clothing requirements’.
Showcasing OH&S safety signage requirements, as well as contact details and logos, Hines Construction could now do away with the scattered corflute signs that afflict so many building sites – creating a clean and conformed look across the entire compound. Framing the site entrance, the banners shaped positive first impressions for all who passed by.
Results
Designed to influence and inform the local community, Hines Construction gained a fully branded banner that was colourful, eye catching and true to the Hines Construction brand.
The second ‘Hines Construction’ banner lent itself to both directional signage, as well as displayed OH&S legal requirements - considered necessary when navigating around the compound.
Custom made to accommodate their temporary fence specifications, the ‘Hines Constructions’ banners could be moved from site to site with ease, and reproduced with a simple phone call, should additional lengths be required at future locations.
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